Shouting at individual restaurateurs is no longer enough for Gordon Ramsay, scourge of the nation's incompetent cooks: now he intends to take a whole town to task.
The razor-tongued chef intends to "expand the whole idea" of Ramsay's Kitchen Nightmares and try to up the standard not just in a restaurant, but in a whole town.
He is currently searching for a city or town whose eating-houses are sufficiently dismal for his trademark four-letter hairdryer treatment.
In an interview with the Radio Times, Ramsay said that he was deadly serious about the vast project. "Totally," he said. "I want people to nominate the worst eating-out town in Britain, and I'll go and sort it out.
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